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HAILEY BIEBER SELLS RHODE FOR $1 BILLION
All hail Queen Hailey B!
Earlier this week, rhode founder Hailey Bieber officially sold her beauty brand for $1 billion to e.l.f. Beauty. From a stunning Met Gala appearance to being Vogue’s Summer 2025 cover star to this outstanding business accomplishment, the month of May has been momentous for Mrs. Bieber!
Despite reports suggesting otherwise, one of Deuxmoi’s beauty industry sources exclusively revealed that Bieber’s business decision had *nothing* to do with alleged, “inaccurate” Justin Bieber and/or Bieber family-related debt. In fact, the acquisition was “completely unrelated,” as rhode’s entrance into Sephora “required larger distribution and being able to scale the product and expand.” Believe it or not, but Bieber only founded her company in 2022. Our source added that she is “the majority owner, ”alongside “ one co-founder…and minor investors such as Scooter [Braun].” Unlike many cosmetic giants, the founder “did not have a team of beauty [executives] backing her.” In fact, “their team [was] relatively small until they hired the former CEO of [The] Honest [Company].”
Talk about impressive!
Just as Bieber announced on Instagram, she won’t be leaving rhode any time soon. Adding more to her already busy plate, the 28-year-old entrepreneur will be taking on the titles of “Chief Creative Officer and Head of Innovation of rhode, as well as [a] strategic advisor to e.l.f. Beauty.” Deuxmoi’s source noted that the company turned down higher purchase offers, as the [rhode] team “felt [e.l.f. Beauty] was a good fit.”
While many are declaring Bieber under the official billionaire status, Deuxmoi has received word that she will allegedly accrue an estimated $250-$300 million from the transaction, though this is not an exact confirmation. Per AP News, rhode “had $212 million in net sales in the 12 months that ended March 31st.”
Whether you’re a Bieber fan, a glazed donut skin aficionado, or a beauty addict, this business deal proves that hard work can truly pay off tenfold. Per an inside source, Deuxmoi has been told that Bieber “is incredibly excited about this new chapter.”
Pop off, HB!
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